Eilik, With You Always
Out-of-home Advertising
Promoting Eilik robots by The Energize Lab. This campaign idea shows the same multiple child in the different settings and how Eilik robot can benefits in your daily activities, being your perfect companion.
Original image by IKEA living room
TV Commercial Storyboard
In this film, a simple companion is told in an amazing way. A young boy is shown in different settings to complete a tasks. This act shows the child is split into a different image after completing something. Upon completing it remains, and then it splits into the same child over again. This continues after the child has completed each task, who is always accompanied by Eilik. "Eilik, Always With You" — a simple philosophy which sits at the core of the Energize Lab brand.
These are cuts out, taken the idea from the main ad, and this is translated through real life Ikea living room set up.
Social Media
In our Instagram page, our strategy is to use grid layout to show potential customers our brand at a glance. In this approach, it shows a bigger picture of the living room and the overview features of what Eilik can do and on different occasions. The posts include showing the features and benefits of having Eilik robot.
